Now there's nothing wrong with percentages, don't get me wrong. They're great for expressing proportions. Three-quarters is 75%, half is 50%, etc.
What really annoys me is when they are used in regard to pay rises, especially sweeping pay rises across the board. It makes the pay rises of CEOs look SMALLER than they actually are - even when the percentage is quite large. And that's because we're looking at a proportion of a huge amount, not the actual amount.
Let's take current figures just quoted by Clegg. He suggested that most people got a 3% pay rise (I wish) and CEOs 13%. Yes, that looks bad - but it would still look bad even if the percentages were reversed.
3% of £10 000 is £300
13% of £250 000 is £32 500
Reverse the percentages:
13% if £10 000 is £1 300
3% of £250 000 is £7 500
This is why I don't like the use of percentages with regard to pay - it increases the gap between low paid and high even when the percentage rise is the same.
And above all remember 100% of £0 is £0